https://www.youtube.com/watch?v=CKEnc9lcpfA
Why Disney Matters:
- large share of the market
- cultural appropriation
- increased influence of broadcast media
- internalize categories and stereotypes
Results:
- language stereotypes are reinforced
- foreign places are stereotyped
- foreign cultures/subcultures are stereotyped
- certain groups are left out.
- children believe portrays to be true
- evoke other cultures only in so far as they mesh with the expectations of American audiences
- "animated films offer a unique way to study how a dominant culture reaffirms its control over subordinate cultures and nations be re-establishing , on a day to day basis, their preferred view of the world as right and proper and primary. Precisely because of animations innocence and innocuousness, the film makers have a broader spectrum of tools available to them and a great deal of leeway."
where is stigmatized language used?
- animal characters
- evil characters
- stupid/clownish characters
- irresponsible Latinos
- gregarious Italians
- nefarious Asians
- smart mouthed, lazy & disrespectful African Americans (will be dark)
- savage Native Americans
- linguistic profiling: THE ABILITY TO CHARACTERIZE SOMEONES RACE THROUGH THE WAY THEY SPEAK
- Good and evil is strongly correlated with race and ethnicity
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